Microsoft Company Meeting.
A dynamic blend of inspiration, collaboration, and celebration.
Information |
Microsoft | 2022
Munich, Germany.
Content Design, Live event, Stage Design
Introduction
Microsoft is a prominent leader in software solutions. Their suite of products is relied on by organizations worldwide to support their vital and mission-critical processes. With colleagues reaching across the globe and covering many areas of expertise, Microsoft wanted their company meeting to bring everyone together, to align on ambitious goals for the future and celebrate successes.
This event successfully united in-person and remote visitors with a dynamic vision – blending inspiration, collaboration, and celebration.
Challenges
The greatest challenge of this event was to seamlessly connect 800 online participants in a hybrid event. Visitors to the in-person event at the iconic Showpalast in Munich had to be able to connect with online visitors.
A fully integrated experience was essential, to ensure equal participation and maximized engagement. Conversations and connections between people were made possible with a variety of innovative features that engaged in-person and remote attendees on an equal footing.
Solution
TSC worked with Microsoft to craft an event that seamlessly blended physical and digital experiences. An innovative interactive event app fostered multiple opportunities for interaction and connection.
Attendees could upload selfies, and an emoji meter provided real-time reactions. And, using an integrated live chat, the 800 remote attendees could engage with the action on-site. With a high level of immersive digital integration, a global audience was effortlessly connected with the event’s energy.
Engagement and interest were stimulated by captivating contributions from external speakers, including digital visionary Aya Jaff and economist Marcel Fratzscher. Their thought-provoking insights on innovation and the global economic landscape brought a whole new dimension and perspective. These expert speakers ignited discussions and gave participants a fresh sense of purpose and energy.
Results
Attendees across the globe were united by this incredible hybrid event. It energized them with new perspectives and created strong connections that spanned the digital and physical realms. Each moment in this carefully crafted event was designed to underline the central themes: achievement, alignment, and ambition. A variety of activities inspired creativity and forged a common bond of camaraderie. Connected by curated discussions and a range of hands-on and digital experiences, Microsoft’s colleagues were left buzzing with a renewed sense of energy and motivation.
Ready to create events that inspire, connect, and unite?
Let TSC bring your vision to life with cutting-edge technology and unforgettable experiences. Get in touch today to start planning your next milestone celebration!