Interpolis Experience Room
Designed to elevate with a captivating interactive brand experience.
Information |
Interpolis | 2018.
Tilburg, The Netherlands.
Solution Implementation, Content Creation, Strategy.
As one of the Netherlands’ leading insurance providers, Interpolis understands the value of certainty. They also embrace innovation to set themselves apart. One standout initiative is their Immersive Experience Room, created in collaboration with The Storytelling Company. This wrap-around 240° immersive space is designed to elevate employee onboarding, training, and customer engagement with a captivating interactive brand experience.
Experience
After witnessing the immersive solutions that The Storytelling Company crafted for other global leaders, Interpolis envisioned their own unique Experience Room. Having collaborated with TSC on numerous interactive projects in the past, the choice to partner again was natural.
Nicknamed ‘De Beleving’ (‘The Experience’), the room transforms an existing pear-shaped conference space into an unforgettable environment. With its 2.5-meter-tall, 240° curved screen powered by four state-of-the-art projectors and The Storytelling Suite, this setup delivers seamless visuals and surround sound through a 5.1 stereo system with subwoofers. Every element combines to immerse participants in a sensory-rich brand narrative.
Value
Insurance is a complex industry, and Interpolis sought a solution that would simplify these complexities for their audience. ‘De Beleving’ brings their brand story to life in a way that’s engaging and unforgettable. For new employees, it ensures that onboarding is not just informative but deeply resonant with the company’s values.
The room also serves as a hub for collaboration, workshops, and meetings with partners. Visitors can navigate interactive stories using a touch-table, while presenters can utilize screen mirroring for ultimate flexibility. Powered by The Storytelling Suite, this setup evolves with their needs, including virtual and blended event capabilities—essential for today’s hybrid working era.
Blurring the Line Between Brand and Experience
Interpolis’ immersive room exemplifies how storytelling and technology can redefine audience engagement, leaving participants with a profound connection to the brand. Whether fostering teamwork, training, or connecting with customers, ‘De Beleving’ ensures that every interaction becomes a memorable experience.
Ready to showcase your innovations in a way that captivates and connects?
Let TSC help you craft immersive, interactive experiences that make your solutions come to life. Get in touch today to start your journey!