Chicago Customer Experience Center
A fully immersive and interactive CXC that turns global brands into unforgettable stories.
Information |
Chicago, Illinois, United States | 2021.
Interior Design, Solution Implementation, Content Creation.
You may not know it, but there's a good chance that your fridge, pantry and kitchen cupboards are filled with this brand house's products. This client produces a wide range of premium beverage and food items - known and loved around the globe. Every brand they make has a unique identity and amazing story.
The new Customer Experience Center (CXC) allows them to showcase these brand stories in an immersive and engaging way. The center uses a combination of technologies and experiences. Every area focuses on showing their customers what the real value of their products is in an interactive and memorable way.
This global brand house, renowned for its premium beverages and food products, wanted more than just another meeting space for their Chicago office—they envisioned a transformative, interactive environment to showcase their diverse brands.
The resulting Customer Experience Center (CXC) is a multi-dimensional storytelling hub divided into four dynamic zones, each designed to captivate and inform:
1. Immersive Storytelling Room
A 270° immersive space where visitors become the heroes of tailored brand stories. With a touch of a button, the environment shifts—from a bustling supermarket aisle to an orange orchard in full bloom. Every story comes alive with vivid projections and interactive visuals.
2. Shopper Insights Area
Real-time dashboards and data-driven displays showcase the company’s deep understanding of consumer behavior, enabling customers to explore strategies for achieving business success.
3. Product Innovation Showcase
A tactile and digital fusion where physical products activate related multimedia content. A custom-designed interface bridges the gap between tangible goods and their unique stories, offering a memorable, hands-on experience.
4. Holographic Brand Activation Zone
Outside the main CXC, visitors can interact with holographic brand heroes, capturing shareable moments that leave a lasting impression.
Value
The CXC goes beyond being a state-of-the-art brand and customer experience hub. It simplifies complex value propositions and unites the company’s many brands into one cohesive, interactive narrative.
Powered by The Storytelling Suite, this versatile platform empowers the company to seamlessly update content and keep their innovations front and center. The space also serves as a collaborative hub for generating fresh ideas and exploring new concepts, ensuring a steady flow of creativity and connection.
Ready to transform how your customers engage with your story?
Let TSC help you craft immersive, interactive spaces that showcase your brand like never before. Get in touch today to start your journey!