Under Armour Digital Showroom
Seeing is believing.
Information |
Under Armour | 2020
Amsterdam, The Netherlands.
Seoul, South Korea.
Baltimore, United States.
Solution Implementation, Content Creation.
Introduction
Under Armour is a leading sportswear fashion brand with a global presence, powerful branding, and a loyal consumer base. Fashion is always a competitive industry, however – and good relationships with retailers are essential.
We helped Under Armour create something special for their B2B customers. It empowers them to demonstrate their value to clients with a custom-made virtual journey. By immersing visitors in a unique experience they’ve redefined the way fashion brands can tell their story.
Challenges
Multi-brand retailers can’t make the right choices about which brands and assortments to buy without all the information. Physical showrooms are a traditional solution, but these are limited by location, physical space, and what they can realistically show at one time.
Also, the brand experience is a primary driver for consumer purchases, but this is hard to show or explain. Instead of accepting these limitations, Under Armour wanted to give retailers the full experience of what they offer, by showing the true potential of their product range in a virtual retail store environment.
Solution
TSC created the Digital Showroom concept to give Under Armour the maximum flexibility to offer totally customized experiences to each visitor. It’s an immersive space that blends physical products with interactive virtual environments.
The Digital Showroom is free from the limitations of a traditional ‘physical-only’ approach. Customers can effortlessly explore multiple product variations, supported by emotive digital stories. These demonstrate how Under Armour’s brand values contribute to a solid value proposition.
And, by displaying the entire range virtually within the retailer’s own environment, these benefits couldn’t be clearer.
This breathtaking Digital Showroom concept is an innovative way to put the customer at the center of the experience. It fuels the imagination and creates collaborative buying experiences that build stronger connections and partnerships.
Results
By overcoming the limitations of physical showrooms, Under Armour can give buyers a real sense of the intangible value of their strong branding and the loyal customer base it commands.
Under Armour’s products all have a story to tell. By using this Digital Showroom, these stories become an integral part of the showroom experience – something that isn’t possible otherwise.
Buyers gain a strong understanding of the full product range, and how its unique value contributes to their own assortment strategy. They can explore the connections between products and see new cross-selling opportunities, alongside consumer insights about the Under Armour brand.
With a memorable interactive experience like this, retailers can make a more confident buying decision, based on a fuller understanding of the value it can generate.
Ready to redefine how your products are experienced?
Let TSC help you craft immersive, interactive solutions that inspire and connect. Get in touch today to start your journey!