When COVID disrupted in-person presentations, SAP needed a groundbreaking solution to deliver impressive and engaging customer experiences online. Enter the Virtual Studio—an innovative digital environment powered by TSC’s storytelling expertise and The Storytelling Suite technology.

This cutting-edge solution uses state-of-the-art virtual production techniques to transform LED screens and floors into fully immersive worlds. Presenters can step into 3D virtual environments like factories, homes, or even dramatic outdoor landscapes, creating a seamless blend of physical and virtual spaces. With real-life cameras integrating perfectly with virtual ones, the Virtual Studio allows for dynamic and professional presentations, all operated by a single person using a tablet.

The possibilities are endless: from walking through a product demonstration to hosting interactive hybrid events. SAP now has the freedom to craft immersive videos, webinars, and online events that make abstract ideas and technological innovations relatable and impactful. The result is a storytelling platform that redefines how brands connect with their audiences.