Microsoft launched an innovative new experience in its Customer Experience Center at Schiphol: the Holosuite. This groundbreaking space is designed to showcase digital transformation through immersive storytelling, offering a fully interactive 360° experience. Powered by The Storytelling Suite and brought to life with content created by TSC, the Holosuite transforms complex stories into vivid, relatable experiences.

Experience

Microsoft wanted its customers to experience digital transformation in a way that feels personal and impactful, making the abstract tangible and accessible. The Holosuite achieves this by using cutting-edge technologies like advanced 360° projections and mixed reality to bridge the gap between the physical and digital worlds. Visitors are immersed in tailored scenarios that reflect real customer stories, such as those from Johan Cruijff Arena, Oasen Water, Vechtdal College, Tata Steel, Bilfinger, Nedap, Royal BAM, and the collaborative project by LUMC and Leiden University’s Center for Innovation.

Each scenario is fully immersive, placing visitors directly into a customer’s environment and making them part of the story. It’s not just a demonstration—it’s a transformation of how businesses understand and engage with digital innovation.