SAP Customer Experience Centers.

Transforming advanced technologies into engaging, tangible stories that inspire and connect.

Information |

SAP | 2023
Walldorf, Munich, Berlin, Germany.
New York, USA.
Tokyo, Japan.
Singapore.

Interior Design, Solution Implementation, Space Planning, Strategy & Concept.

Introduction

How do you challenge people to think about things in an entirely new way? As a world leader in ERP software, SAP wanted to do exactly that – by inspiring and challenging people to reimagine the way businesses work.

SAP’s award-winning Experience Centers use a combination of interactive experiences and physical, immersive spaces to spark new ideas. It gives them a glimpse of their own future – one where things are made easier, smarter, and more sustainable.

Challenges

SAP wanted to give people an unforgettable experience that showed exactly how their solutions can totally transform their business. But it also needed to reflect the distinct challenges faced by different industries. By using a core framework that could be highly customized, SAP was able to offer each industry and client a tailored experience.

With the ability to ‍switch between different audience-specific content in an instant, SAP’s Experience Centers can host a wide range of different clients or partners in a short time.

Solution

SAP’s Experience Centers can be found in all over the world. TSC worked closely with SAP to develop the concepts and deliver the final setup.

Flexibility and versatility are two chief benefits, and SAP can create a variety of different experiences that connect with clients and prospects on a deeper level.

The Experience Show Floor is the core, consisting of 5 pods that take visitors on a journey through common themes that affect their industry. We created both the designs for these modular and scalable pods as well as the technology integration and content templates. The latter allows SAP to easily create their own customized stories for each audience.

Alongside the Show Floor is often the Experience Lab, which provides more in-depth, interactive experiences. These are immersive physical spaces that show SAP’s solutions in a setting relevant to the visitor’s industry – a supermarket or fashion store, for example. By combining advanced technologies (like camera tracking systems, sensors, and interactive screens) with physical props and ‘immersive theater’, it successfully breaks the barriers between invisible technologies and tangible experiences.

Results

SAP’s Experience Centers are a shining example of what’s possible when cutting-edge technology and immersive environments are used together. By using an extended reality virtual mirror, they can experience how technology solutions can reduce waste and increase sustainability, for example.

And by stepping directly into the smart supermarket of the future, they can actually experience how data can ensure product availability or optimize shelf space.

There’s no substitute for highly targeted experiences like these. With their adaptable Experience Centers, SAP can build closer relationships with clients and understand their needs better, by focusing the entire experience around them from the start.