Audi x OMR Conference

Leading the Way at OMR with a Visionary Digital Experience.

Information |

Audi | 2023
Hamburg, Germany.

Content Design, Stage Design, Live Event.

Introduction

Technology and constant innovation are central to Audi’s advantage in the auto market. With the OMR Conference in Hamburg coming up, Audi wanted their presence to drive excitement and show their credentials as a digital pioneer.

By unveiling a groundbreaking immersive experience crafted by TSC, Audi was able to pull ahead of the competition with a dynamic trade show stand that had some serious pulling power.

Challenges

The finished concept combined Audi’s forward-thinking approach with the human experiences and stories behind their cars. It drew inspiration from Audi’s concept cars, to create a captivating experience that would draw in visitors, inspire interaction, and spark conversations.

With a sharp focus on the individual, TSC designed a unique experience that put visitors at the center of their ‘Personal Sphere’.

Solution

‘Step into Your Sphere’ is a special concept that is designed to attract interest and captivate people who interact with it. Visitors are enticed by a one-of-a-kind 360° journey that showcases Audi’s vision for the future of driving, and how it centers around human experiences.

The excitement generated by this is increased even more by the “Club of Progress,” space which gives attendees opportunities to explore Audi’s values through inspiring conversations on design, performance, digital innovation, and sustainability. By blending virtual experiences with intimate, in-person conversations with founders and Audi experts, the experience became a powerful catalyst for fresh ideas and transformative discussions.

Results

Tradeshows are always a battle for attention - but, with this creative concept it was no contest. Every element of the experience was carefully crafted to maximize the potential for awareness and interaction. Social media buzz was amplified by creating numerous moments for shareable content.

All the angles were covered, from initial concept to design, event management, and talent curation. The result was an unforgettable OMR conference, where Audi’s presence was a star attraction that captivated content creators and attendees.

“For us, it is important to create meaningful experiences. That’s why we work early on to identify future trends, integrate them into our vehicles, and make them tangible for our customers.”

— Philipp Noack, Head of Sales Germany, Audi AG.